Our Story : Meet the makers behind Superfood Bar Co.

From Farm to Table

At Superfood Bar Co., everything starts with a love for bold, nourishing food — and a deep respect for where it comes from. Our roots trace back to the food culture of New Orleans and to the days our founder, Joseph, spent on his family’s organic farm, where meals were made from scratch with whatever the season had to offer. He grew up roasting corn in the fire pit, cooling melons in the spring, and learning that real food begins with a respect for nature and its rhythms. Those early experiences shape how we think about food — not just as something to eat, but as something to care about.

From Superfood Restaurant to bottling sauces

In 2010, after the BP oil spill devastated the Gulf Coast, Joseph opened Superfood Bar — the first vegan and organic restaurant in Louisiana. It was, in part, a response to a broken food system: a way to serve nourishing, sustainable meals using only whole ingredients.

Everything was prepared from scratch. We used exclusively biodegradable packaging long before it became standard, and we cut out refined sugars, flours, and emulsifiers entirely. Fermentation was at the heart of the kitchen — not just a technique, but a philosophy. We fermented vegetables, sauces, even dressings, letting time and wild microbes do the work that machines and additives usually handle. This deep respect for natural processes laid the foundation for what would later become Superfood Bar Co. This is where Eva joined the team, bringing an international background and a sharp, intuitive sense of taste that helped shape the flavor profile and creative direction of the kitchen.

Why Fermentation Is at the Heart of Everything

That same philosophy lives on in our hot sauces. These aren’t gimmicks — they’re rich, fermented, and full of real flavor. A single drop can turn a simple dish into something layered and deeply satisfying.

Fermentation is our foundation. It unlocks complex flavors, adds natural brightness, and keeps our sauces alive in the best way. It's an old-world process that we’ve trusted from the beginning — one that brings depth, character, and purpose to every batch.

Our Mission: Clean, Bold, Chef-Driven Flavors

We believe that what you leave out matters just as much as what you put in. That’s why we use no added sugar, no preservatives, and no thickeners. Most of our ingredients are organic and locally sourced, and we rely on small-batch, low-emission methods that honor both flavor and the planet.

Everything we make is rooted in the kitchen, driven by taste, and shaped by real experience. It’s food with integrity, made by people who cook every day.

Made in Berlin, Inspired by the World

Now based in Berlin, we craft each batch by hand — blending traditional techniques with fresh ideas and global inspiration. Our cave-drawing-inspired logo is a nod to the timeless tools and ancient knowledge we still rely on to make something truly nourishing.

At Superfood Bar Co., we’re part of a larger movement: a rethinking of food, and a reconnection with what matters. Bold flavor. Clean ingredients. Real craft. That’s what we bottle.

Joe & Eva